John Horn

John Horn is professor of practice in economics at Washington University’s Olin Business School in St. Louis. His microeconomics, macroeconomics, and global economics courses are informed by his nine years of work on competitive strategy, war-gaming workshops, and corporate strategy exercises with the Strategy Practice of McKinsey & Co. He is the author of Inside the Competitor’s Mindset: How to Predict Their Next Move and Position Yourself for Success (MIT Press, 2023), from which this piece is adapted.

John Horn

Author, MIT Sloan Management Review