Kimberly A. Whitler and F.D. Wilder

Kimberly A. Whitler (@kimwhitler) is the Frank M. Sands Sr. Associate Professor of Business Administration at the University of Virginia’s Darden School of Business, a former chief marketing officer, and the author of Positioning for Advantage (Columbia University Press, 2021). F.D. Wilder (@fdwilder) is a senior adviser at McKinsey & Co., the former chief digital officer at Procter & Gamble, and an adjunct professor at Harvard Business School.

Kimberly A. Whitler and F.D. Wilder

Author, MIT Sloan Management Review