Marketing
Innovation
Mix Creativity With the Right Mindset to Serve Up Innovation
A study of writer’s block may explain why some people find it hard to build on initial creative successes.
Dirk Deichmann and Markus Baer
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Digital Marketing
Why Digital Ability Trumps IQ
How P&G assessed the digital marketing ability of its managers to achieve transformation success.
Kimberly A. Whitler and F.D. Wilder
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