Companies that reduce and simplify workload on the front lines find that they can position employees to deliver a better customer experience.

Companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid growth in revenues and services — without adding more staff.

Research shows that product returns decrease when online shoppers receive orders in a single, consolidated delivery.

As companies optimize a wide range of supply chain functions with digital twins, the technology’s immense potential is gaining further recognition.