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Operations
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Mix Creativity With the Right Mindset to Serve Up Innovation
A study of writer’s block may explain why some people find it hard to build on initial creative successes.
Dirk Deichmann and Markus Baer
Top Operations from MIT SMR
![When Doing Less Adds Up to More](https://staging.mitsloanme.com/wp-content/uploads/2023/05/When-Doing-Less-Adds-Up-to-More-382x255.jpg)
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AI and Machine Learning
Product-Led Growth Companies Find a New Way to Serve Customers
Barry Libert and Thomas H. Davenport
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Data, AI, & Machine Learning
Unlocking the Potential of Digital Twins in Supply Chains
Özden Tozanli and Maria Jesús Saénz
More Operations from MIT SMR
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Operations
When Doing Less Adds Up to More
Companies that reduce and simplify workload on the front lines find that they can position employees to deliver a better customer experience.
Zeynep Ton
![Product-Led Growth Companies Find a New Way to Serve Customers](https://staging.mitsloanme.com/wp-content/uploads/2023/04/Product-Led-Growth-Companies-Find-a-New-Way-to-Serve-Customers-382x255.jpg)
AI and Machine Learning
Product-Led Growth Companies Find a New Way to Serve Customers
Companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid growth in revenues and services — without adding more staff.
Barry Libert and Thomas H. Davenport
![How E-Commerce Companies Can Reduce Returns](https://staging.mitsloanme.com/wp-content/uploads/2023/04/How-E-Commerce-Companies-Can-Reduce-Returns-382x255.jpg)
Operations
How E-Commerce Companies Can Reduce Returns
Research shows that product returns decrease when online shoppers receive orders in a single, consolidated delivery.
Pedro Amorim, Eduard Calvo, and Laura Wagner
![Unlocking the Potential of Digital Twins in Supply Chains](https://staging.mitsloanme.com/wp-content/uploads/2023/04/Unlocking-the-Potential-of-Digital-Twins-in-Supply-Chains-382x255.jpg)
Data, AI, & Machine Learning
Unlocking the Potential of Digital Twins in Supply Chains
As companies optimize a wide range of supply chain functions with digital twins, the technology’s immense potential is gaining further recognition.
Özden Tozanli and Maria Jesús Saénz
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