Strategy
Innovation
Mix Creativity With the Right Mindset to Serve Up Innovation
A study of writer’s block may explain why some people find it hard to build on initial creative successes.
Dirk Deichmann and Markus Baer
Top Strategy from MIT SMR
AI and Machine Learning
Product-Led Growth Companies Find a New Way to Serve Customers
Barry Libert and Thomas H. Davenport
Crisis Management
Beware the Pitfalls of Agility
Bernadine J. Dykes, Kalin D. Kolev, Walter J. Ferrier, and Margaret Hughes-Morgan
More Strategy from MIT SMR
Collaboration
Strategizing Across Organizations
Capitalizing on big opportunities and solving systemic problems will require organizations to come together to develop strategies as a group.
Rafael Ramírez
AI and Machine Learning
Product-Led Growth Companies Find a New Way to Serve Customers
Companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid growth in revenues and services — without adding more staff.
Barry Libert and Thomas H. Davenport
Developing Strategy
Using Black Hat Workshops to Understand Your Competitors
How companies use competitive insight exercises to craft a strategic plan that anticipates rivals’ moves.
John Horn
Digital Marketing
Why Digital Ability Trumps IQ
How P&G assessed the digital marketing ability of its managers to achieve transformation success.
Kimberly A. Whitler and F.D. Wilder
Crisis Management
Beware the Pitfalls of Agility
Agility can lead to negative outcomes if leaders don’t recognize the hidden dangers in its processes.
Bernadine J. Dykes, Kalin D. Kolev, Walter J. Ferrier, and Margaret Hughes-Morgan
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